Post-Purchase Evaluation The final stage in the consumer decision making process is post-purchase evaluation stage. Evaluation of Alternatives As a consumer finds and processes information about the problem she is trying to solve, she identifies the alternative products, services, and outlets that are viable options.
The opinions of peers, friends and family regarding the purchases made is specified as one of the most important factors affecting the outcome of post-purchase evaluation by Perrey and Spillecke They desire now active participation. This will allow Scoot to identify and differentiate customers in terms of their needs and wants.
Personal selling, product display, convenience, and ease of finding the product may also lead the consumer to make one choice over another. However, in more routine purchases, Generation Y often skips or reverse some of the stages The demographic environment is defined as the demographic factors that marketers used to analyze market trends by segmenting the targeted population.
When one has to sit in a cramped aircraft with little moving space for a few hours, it can be very uncomfortable and may cause backaches and other minor aches or even death space adaption syndrome.
Thus, it is commonly believed that one should avoid budget flights to avoid financial risks.
The feedback and control system also allows Scoot to track its results such as customer satisfaction and retention rate and sales.